Google Ads
Google Ads That Capture Buyers Already Searching For You
Search, Shopping, Performance Max, and YouTube campaigns built on clean conversion tracking and disciplined keyword targeting — so your budget goes toward clicks that are actually ready to convert.
Google
Partner
Partner
₹4.2Cr+
Ad spend managed across client Google Ads accounts
Google Ads Services
Get a Free Google Ads Audit
Show Up the Moment Someone Is Ready to Buy
Google Ads is the only major ad platform built entirely around intent — people typing exactly what they need into a search bar. The businesses that win here aren't the ones bidding highest, they're the ones with tighter keyword match types, better ad relevance, and clean conversion tracking.
We start every account with a conversion tracking audit, build campaigns around match-type discipline and negative keyword lists, and optimize weekly so your cost per conversion keeps trending down instead of drifting up.
Free Google Ads account audit
Search, Shopping, PMax & YouTube
Conversion tracking & Tag Manager setup
Weekly optimization, monthly reporting
Certified Google Ads partner agency
No lock-in contracts — results keep you here
Know the Difference
Google Ads vs. Meta Ads vs. LinkedIn Ads
Each platform captures a different kind of buyer. Most businesses need Google Ads for intent alongside social platforms for reach.
Focus Area
Google Ads
Meta Ads
LinkedIn Ads
Intent Level
High — user is actively searching
Interrupt-based — you create the demand
Interrupt-based, but professionally filtered
Targeting Method
Keywords & search terms
Demographics, interests & lookalikes
Job title, seniority & company size
Best For
Bottom-of-funnel, ready-to-buy leads
Awareness, lead gen & retargeting at scale
B2B decision-makers & enterprise buyers
Typical Cost per Click
Moderate to high, varies by industry
Lowest of the three
Highest of the three
What We Offer
Our Google Ads Services
Every engagement starts with a full account and tracking audit before we touch a single bid or budget.
Keyword Research & Strategy
We identify high-intent search terms your buyers actually use, and build match-type structures that avoid wasted spend.
- Keyword & search-term research
- Match-type & campaign structure planning
- Competitor keyword gap analysis
Ad Copywriting & Extensions
Responsive Search Ads with strong headlines, sitelinks, callouts, and structured snippets built for maximum ad rank.
- Responsive Search Ad copywriting
- Sitelink, callout & structured snippet setup
- Ad relevance & quality score optimization
Shopping & Performance Max
Product feed optimization and Performance Max campaigns for e-commerce brands that need visibility across every Google surface.
- Merchant Center & product feed setup
- Shopping campaign structuring
- Performance Max asset groups
Conversion Tracking Setup
Google Tag and Tag Manager configuration with verified conversion actions, so reported results match what's actually happening.
- Google Tag & Tag Manager installation
- Conversion action & call tracking setup
- Google Analytics 4 integration
Remarketing Campaigns
Display and YouTube remarketing that brings back site visitors who didn't convert on their first visit.
- Website & audience list remarketing
- Dynamic remarketing for e-commerce
- YouTube remarketing campaigns
Optimization & Reporting
Weekly bid, budget, and negative keyword optimization with monthly reports on cost per conversion in plain language.
- Weekly bid & budget optimization
- Negative keyword list management
- Monthly CPA & ROAS reporting
Campaign Types We Run
Every Campaign Type Google Ads Supports
We match the campaign type to your objective — capturing search intent, selling products, or staying top of mind.
Search
Search Network Campaigns
Text ads shown to people actively searching your exact keywords — the highest-intent format Google offers.
Shopping
Shopping & Performance Max
Product listing ads and automated multi-surface campaigns built for e-commerce catalogs.
Display
Display & Remarketing Ads
Visual banner ads across the Google Display Network for awareness and bringing back site visitors.
Video
YouTube Video Campaigns
Skippable and non-skippable video ads for awareness, consideration, and remarketing on YouTube.
Our Process
How We Run Your Google Ads
A structured, repeatable process run every month to keep your cost per conversion trending down.
1
Account & Tracking Audit
We review your existing account structure, quality scores, and verify conversion tracking accuracy.
2
Keyword & Audience Mapping
We build keyword lists, match-type structures, and audience layers matched to your funnel stages.
3
Campaign Build
Search, Shopping, PMax, or Display campaigns are structured, written, and configured for launch.
4
Launch & Testing
Campaigns go live with structured ad copy and bidding strategy tests to find what converts.
5
Optimize & Scale
Weekly bid and negative keyword optimization with monthly reporting to guide scaling decisions.
Spending on Google Ads without a clear return?
Get a free account audit — we'll show you exactly where budget is leaking and what to fix first.
₹4.2Cr+
Ad Spend Managed
across Google Ads accounts
4.1x
Average ROAS
across active Search campaigns
8+
States Served
clients managed remotely across India
8+
Years in Digital Marketing
including Google Ads management
Common Questions
Google Ads FAQs
Straight answers to the questions we get asked most before starting a Google Ads engagement.
What does a Google Ads management service include?
A full Google Ads management service covers keyword research, campaign structure and setup, ad copywriting, conversion tracking, ongoing bid and budget optimization, negative keyword management, and monthly performance reporting across Search, Shopping, Display, and YouTube.
How is Google Ads different from SEO?
Google Ads places your listing at the top of search results immediately in exchange for a cost per click, while SEO earns organic rankings over weeks or months without a direct per-click cost. Most businesses run both together — Ads for immediate visibility and leads, SEO for long-term, compounding organic traffic.
How much budget do I need to start with Google Ads?
There is no fixed minimum, but the right budget depends heavily on your industry's average cost per click and how many conversions you need to judge performance reliably. We typically recommend a budget that supports at least 15 to 20 conversions per month so we can optimize with real data rather than guesswork.
What is Performance Max and should I use it?
Performance Max is a Google Ads campaign type that runs a single campaign across Search, Display, YouTube, Gmail, and Discover simultaneously, using Google's automation to find conversions across all of them. It works well for e-commerce and lead-gen accounts with strong conversion tracking, but usually performs best alongside, not instead of, a dedicated Search campaign.
How do you track conversions in Google Ads?
We set up Google Tag or Google Tag Manager on your website to track the specific actions that matter — form submissions, calls, purchases, or sign-ups — link that tracking to your Google Ads account as a conversion action, and verify accuracy before scaling any campaign.
Free Google Ads Audit
Find Out Where Your Google Ads Budget Is Leaking
Share your Google Ads account or website, and we'll send back a free audit within 24 hours.
Call Us
+91 98765 43210
Email Us
Working Hours
Mon – Sat, 9:00 AM – 7:00 PM IST
Hazratganj, Lucknow