Meta & Facebook Ads
Meta & Facebook Ads That Turn Budget Into Booked Revenue
From audience research to pixel tracking to creative that actually stops the scroll — Maxwell Infotech runs full-funnel Facebook and Instagram ad campaigns built to lower your cost per lead and grow ROAS month over month.
Meta
Certified
Certified
₹4.2Cr+
Ad spend managed across client accounts
Meta / Facebook Ads Services
Get a Free Ad Account Audit
Stop Guessing. Start Scaling With Data
Most businesses lose money on Facebook ads not because the platform doesn't work, but because campaigns are built without proper audience research, tracking, or creative testing. We fix that from day one.
Every account we manage starts with a pixel and Conversions API audit, followed by structured audience testing and creative rotation — so your budget goes toward what's proven to convert, not what looks good on paper.
Free ad account & pixel audit
Facebook, Instagram & Messenger placements
Pixel & Conversions API setup included
Weekly optimization, monthly reporting
In-house creative & ad copy team
No lock-in contracts — results keep you here
Know the Difference
Meta Ads vs. Google Ads vs. Organic Social
Each channel plays a different role in your funnel. Most of our clients run Meta Ads alongside these, not instead of them.
Focus Area
Google Ads
Meta Ads
Organic Social
Intent Level
High — user is actively searching
Interrupt-based — you create the demand
Passive — builds trust over time
Targeting Method
Keywords & search terms
Demographics, interests & lookalikes
Followers & algorithmic reach
Best For
Bottom-of-funnel, ready-to-buy leads
Awareness, lead gen & retargeting at scale
Brand loyalty & community
Speed to Results
Fast, but often costlier per click
Fast, with lower cost per reach
Slow, compounds over months
What We Offer
Our Meta Ads Services
Every engagement is built around one goal — a lower, more predictable cost per result, backed by clean tracking and continuous testing.
Campaign Strategy & Structure
We map your funnel to the right campaign objectives — awareness, traffic, leads, or conversions — before a single rupee is spent.
- Full-funnel campaign architecture
- Budget allocation across ad sets
- Objective & bid-strategy selection
Audience Research & Targeting
We build and test custom audiences, lookalikes, and interest stacks specific to your customer, not generic templates.
- Custom & lookalike audience builds
- Interest & behavior testing
- Audience overlap & fatigue checks
Ad Creative & Copywriting
Scroll-stopping static, video, and carousel creatives paired with direct-response copy built for Meta's placements.
- Static, video & carousel ad design
- Hook-first ad copywriting
- UGC-style & native creative formats
Pixel & Conversion Tracking
Meta Pixel and Conversions API setup with verified event tracking, so your reported results actually match reality.
- Pixel & Conversions API installation
- Custom event & conversion mapping
- Events Manager diagnostics & fixes
Retargeting & Funnel Ads
Warm-audience campaigns that bring back website visitors, cart abandoners, and past leads at a fraction of cold-audience cost.
- Website & engagement retargeting
- Abandoned cart & lead follow-up ads
- Sequential funnel campaign builds
Optimization & Reporting
Weekly bid, budget, and creative optimization with monthly reports that show cost per result trends in plain language.
- Weekly performance optimization
- A/B creative & audience testing
- Monthly ROAS & CPL reporting
Ad Formats We Build
Every Ad Format Meta Supports
We match the ad format to your objective and placement — not the other way around.
Static Image
Single Image & Story Ads
Clean, fast-loading creative for feed and Stories placements — ideal for quick offer or brand-awareness testing.
Video
Short-Form & Reels Ads
15–30 second hook-driven video built for Reels and in-feed video placements where attention is highest.
Carousel
Multi-Product Carousel Ads
Swipeable multi-card ads for showcasing a product range, service list, or a step-by-step story.
Lead & Collection
Lead Forms & Collection Ads
In-platform lead forms and catalog-style collection ads that reduce drop-off before a user ever leaves the app.
Our Process
How We Run Your Meta Ads
A structured, repeatable process run every month to keep your cost per result trending down.
1
Account & Pixel Audit
We review your existing ad account, pixel health, and past performance before building anything new.
2
Audience & Offer Mapping
We define who we're targeting at each funnel stage and match creative angles to each audience segment.
3
Creative Production
Static, video, and carousel assets are built and paired with tested, hook-first ad copy.
4
Campaign Launch & Testing
Campaigns go live with structured A/B tests across audiences, creative, and placements.
5
Optimize & Scale
Weekly optimization and monthly reporting show what's working, so we can scale budget into it confidently.
Not sure why your Facebook ads aren't converting?
Get a free ad account and pixel audit — we'll show you exactly where budget is leaking and what to fix first.
₹4.2Cr+
Ad Spend Managed
across Meta ad accounts
3.6x
Average ROAS
across active campaigns
8+
States Served
clients managed remotely across India
8+
Years in Digital Marketing
including Meta Ads management
Common Questions
Meta & Facebook Ads FAQs
Straight answers to the questions we get asked most before starting a Meta Ads engagement.
What does a Meta Ads management service include?
A full Meta Ads management service covers campaign strategy, audience research and targeting, ad creative and copy, pixel and conversion tracking setup, daily bid and budget optimization, and monthly performance reporting across Facebook and Instagram placements.
How much budget do I need to start running Facebook ads?
There is no fixed minimum, but most businesses see meaningful testing data once a campaign runs for at least two to three weeks. We recommend a budget large enough to gather at least 50 conversions per ad set within that window so Meta's algorithm can optimize delivery properly.
What is the difference between Facebook Ads and Instagram Ads?
Both run through the same Meta Ads Manager and the same campaign, but they serve different placements and audience behaviors. Instagram tends to favor visual, younger-skewing audiences, while Facebook often works better for detailed targeting, retargeting, and older demographics. We typically run both together and let placement optimization decide the split.
How do you track conversions from Facebook ads?
We install and configure the Meta Pixel and, where supported, Conversions API on your website or landing page, define the specific conversion events that matter to your business, and verify tracking accuracy in Events Manager before any campaign goes live.
How long before Meta ads start showing results?
Meta's delivery algorithm typically exits the learning phase after about 50 optimization events per ad set, which usually takes one to two weeks. Early performance during this phase can be volatile, and meaningful, stable results are generally clearer after four to six weeks of consistent spend.
Free Ad Account Audit
Find Out Where Your Ad Budget Is Leaking
Share your Meta ad account or website, and we'll send back a free audit within 24 hours.