PPC Management
PPC Management — Ad Spend That's Tracked to Revenue, Not Just Clicks
Clicks are easy to buy. Profitable customers aren't. We run Google Ads and Meta Ads campaigns built around conversion tracking and ROAS from day one, so every rupee of ad spend is accountable to a result.
Sample Campaign Health Check
Conversion Tracking Setup
28
Negative Keyword Coverage
35
Quality Score
54
Landing Page Match
47
Wasted Spend on Irrelevant Clicks
63
Campaign
Audit
Audit
25+
Checkpoints covered in every campaign audit
PPC Management Services
Get a Free Campaign Audit
Most Wasted Ad Spend Happens Quietly, Not Obviously
A campaign can look busy — impressions climbing, clicks coming in — while quietly burning budget on searches that were never going to convert. Without proper conversion tracking, negative keywords, and landing page alignment, "it's getting traffic" and "it's making money" are two very different claims.
We run a full audit before touching your budget — no guesswork, no vanity metrics. Every campaign decision is judged against cost per acquisition and return on ad spend, not clicks or impressions.
Free campaign audit before we quote anything
Conversion tracking set up before any ad goes live
Google Ads & Meta Ads managed under one strategy
Full account access — campaigns live in your account
Monthly reporting on ROAS, not just clicks
No lock-in contracts — results keep you here
Signs Your Ads Need Attention
Does This Sound Like Your Ad Account?
Wasted ad spend rarely announces itself — it just quietly eats the budget while the dashboard looks busy. These are the most common symptoms we see.
You can't say what your actual cost per lead is
Without proper conversion tracking, nobody knows which clicks are actually turning into customers.
Traffic is up but leads or sales haven't moved
Clicks are being bought from searches that were never going to convert in the first place.
Your previous agency never explained the numbers
Reports full of impressions and clicks, but no clarity on cost per acquisition or actual ROI.
Ads send traffic to a slow or irrelevant landing page
The ad promises one thing, and the page people land on doesn't deliver it clearly or quickly.
You don't have full access to your own ad account
Some agencies keep campaigns in their own login, so switching providers means starting from zero.
Nobody's added a negative keyword in months
The same irrelevant searches keep triggering ads and burning budget, unnoticed and unfixed.
What's Included
Our PPC Management Services
Every engagement starts with an audit. From there, campaigns are built and optimized around what actually drives ROAS.
Google Ads Management
Search, Display, Shopping and Performance Max campaigns built around intent, not just broad keyword volume.
- Keyword research & match type strategy
- Search, Shopping & Performance Max setup
- Negative keyword management
Meta Ads Management
Facebook and Instagram campaigns built on precise audience targeting instead of broad, wasteful reach.
- Audience research & custom audiences
- Creative testing & ad variations
- Retargeting & lookalike audience setup
Conversion Tracking & Analytics
Set up before any campaign launches, so every optimization decision is based on real conversion data.
- Google Tag Manager & conversion setup
- Call & form tracking
- GA4 & dashboard configuration
Ad Copywriting & Creative
Ad copy and creative written to match search intent and tested continuously against real performance data.
- Search ad copywriting & A/B testing
- Display & social ad creative
- Ad extension & asset optimization
Landing Page Optimization
Making sure the page a click lands on actually matches the ad's promise and converts that traffic.
- Message match between ad & landing page
- Page speed & mobile conversion checks
- A/B testing on key conversion pages
Remarketing & Reporting
Re-engaging visitors who didn't convert the first time, with clear monthly reporting on what it actually cost you.
- Remarketing audience & campaign setup
- Monthly performance & ROAS reporting
- Budget pacing & bid strategy reviews
How We Manage Campaigns
The Principles Behind Every Campaign We Run
The same three principles apply whether we're launching fresh or taking over an account that's already live.
Tracking Comes Before Spend
Conversion tracking is set up and verified before a single rupee is spent, because optimizing without it is just guessing.
Judged Against ROAS, Not Vanity Metrics
Impressions and clicks are inputs, not outcomes. Every campaign decision is judged against cost per acquisition and return on ad spend.
Full Account Ownership, Always
Campaigns live in your own Google Ads and Meta Ads accounts — never an agency-owned login you'd lose access to.
Our Process
How We Run a PPC Engagement
A methodical process that gets tracking and targeting right before scaling any budget.
1
Campaign Audit
We review your existing account (or business goals for a new one) across tracking, targeting, and spend efficiency.
2
Tracking & Foundation Setup
Conversion tracking, tagging, and analytics are configured and verified before any budget is committed.
3
Campaign Build & Launch
Campaigns, ad groups, audiences, and creative are built around your specific goals and target cost per acquisition.
4
Optimization & Testing
Bids, audiences, and creative are continuously tested and refined based on real conversion data, not guesswork.
5
Monthly Reporting & Scaling
Clear reporting on ROAS each month, with budget scaled up only on what's demonstrably working.
Not sure if your ad spend is actually working?
Get a free campaign audit — we'll show you exactly where budget is being wasted and what it would take to fix it.
25+
Checkpoints Per Campaign Audit
tracking, targeting & spend efficiency
6.2x
Avg. ROAS Across Ad Clients
once tracking & targeting are corrected
8+
States Served
campaigns managed remotely across India
8+
Years in Digital Marketing
managing ad spend for Indian businesses
Common Questions
PPC Management FAQs
Straight answers to the questions we get asked most before a PPC engagement.
How much should I budget for PPC advertising?
It depends on your industry, competition, and target cost per acquisition. During onboarding, we review your market's typical cost-per-click and recommend a starting ad budget separate from our management fee.
Do I get access to my own Google Ads and Meta Ads accounts?
Yes. Campaigns are built inside your own ad accounts, not an agency-owned account, so you retain full ownership and access even if you ever stop working with us.
How long before I see results from PPC?
Unlike SEO, PPC can drive traffic from day one, but campaigns typically need 2 to 4 weeks of data before conversion tracking and bidding are fully optimized for cost efficiency.
Do you set up conversion tracking, or just run the ads?
Conversion tracking is set up before any campaign goes live. Without it, ad spend decisions are guesswork, so we treat tracking as a prerequisite, not an add-on.
Can you take over campaigns that are already running?
Yes. We regularly audit and take over existing Google Ads and Meta Ads accounts, fixing wasted spend, missing negative keywords, and broken tracking before optimizing further.
Free Campaign Audit
Find Out Where Your Ad Spend Is Actually Going
Share your Google Ads or Meta Ads account and we'll send back a free audit covering tracking, targeting, and wasted spend within 24 hours.