LinkedIn Ads
LinkedIn Ads Built to Reach the Right Job Title, Not Just Any Click
For B2B businesses selling to specific decision-makers, LinkedIn is the only platform that lets you target by role, seniority, and company — not just interests. Maxwell Infotech builds and manages campaigns that turn that precision into pipeline.
B2B
Focused
Focused
40+
B2B & enterprise LinkedIn accounts managed
LinkedIn Ads Services
Get a Free LinkedIn Ads Audit
Precision Targeting Built for B2B Pipeline
LinkedIn's cost per click runs higher than Meta or Google for a reason — you're not paying for broad reach, you're paying to reach a specific job title at a specific company size. Wasting that targeting on generic creative or a weak offer is the most common way businesses burn budget here.
We build campaigns around a clear offer, a properly configured Lead Gen Form or landing page, and audience combinations narrowed by title, seniority, and industry — so every click has a real chance of becoming a qualified conversation.
Free LinkedIn ad account audit
Job title, seniority & company-size targeting
Lead Gen Form setup & CRM sync
Weekly optimization, monthly reporting
Sponsored Content, Message & Text Ads
No lock-in contracts — results keep you here
Know the Difference
LinkedIn Ads vs. Meta Ads vs. Google Ads
For B2B businesses, all three can work together — LinkedIn for precision, Google for intent, Meta for volume and retargeting.
Focus Area
Google Ads
LinkedIn Ads
Meta Ads
Targeting Precision
Keyword & search intent
Job title, seniority & company size
Demographics & interests
Best Buyer Fit
Actively searching buyers
B2B decision-makers & enterprise buyers
Broad consumer & local audiences
Typical Cost per Click
Moderate to high
Highest of the three, priced for precision
Lowest of the three
Ideal Use Case
Bottom-of-funnel demand capture
Enterprise lead gen & account-based marketing
Awareness & retargeting at scale
What We Offer
Our LinkedIn Ads Services
Every engagement starts by defining your ideal buyer's job title, seniority, and company profile before a single campaign goes live.
Campaign Strategy & Structure
We map campaign objectives — awareness, lead gen, or website conversions — to the right LinkedIn ad format and funnel stage.
- Full-funnel B2B campaign planning
- Budget allocation across campaign groups
- Objective & bid-strategy selection
Job Title & Account Targeting
We build audiences by job function, seniority, industry, and company size, plus Matched Audiences for retargeting and account lists.
- Job title, seniority & industry targeting
- Matched Audiences & ABM account lists
- Audience size & overlap testing
Ad Creative & Copywriting
Sponsored Content, carousel, and Message Ad copy written for a professional audience — clear value, no fluff.
- Sponsored Content & carousel design
- Message Ad & conversation ad copy
- Case-study & whitepaper offer creative
Lead Gen Form Setup & CRM Sync
Native Lead Gen Forms configured to auto-fill from LinkedIn profiles and route leads directly into your CRM or inbox.
- Lead Gen Form design & field mapping
- CRM & email automation integration
- Insight Tag installation & verification
Retargeting & ABM Campaigns
Website visitor and target-account retargeting to keep your brand in front of decision-makers already showing interest.
- Website visitor retargeting
- Target account list uploads
- Sequential nurture ad campaigns
Optimization & Reporting
Weekly bid and audience optimization with monthly reports on cost per lead, form fill rate, and pipeline impact.
- Weekly performance optimization
- A/B creative & audience testing
- Monthly CPL & lead-quality reporting
Ad Formats We Build
Every Ad Format LinkedIn Supports
We match the ad format to your objective and where your buyer is in the decision process.
Feed
Single Image Sponsored Content
Native feed placements for awareness, thought leadership, and Lead Gen Form campaigns.
Inbox
Message & Conversation Ads
Personalized outreach delivered directly to a decision-maker's LinkedIn inbox with clear next-step CTAs.
Carousel
Multi-Card Carousel Ads
Swipeable cards for a step-by-step pitch, product range, or case-study walkthrough.
Lead Gen
Native Lead Gen Form Ads
Auto-filled in-platform forms that reduce drop-off compared to sending traffic to an external landing page.
Our Process
How We Run Your LinkedIn Ads
A structured, repeatable process run every month to keep your cost per qualified lead trending down.
1
Account & Buyer Audit
We review your existing LinkedIn account and define your ideal buyer's job title, seniority, and company profile.
2
Audience & Offer Mapping
We build targeting combinations by role and industry, and match each to a relevant offer or lead magnet.
3
Creative & Form Build
Sponsored Content, Message Ads, and Lead Gen Forms are built and connected to your CRM.
4
Campaign Launch & Testing
Campaigns go live with structured A/B tests across audiences, creative, and ad formats.
5
Optimize & Scale
Weekly optimization and monthly reporting show which segments produce the most qualified leads.
Spending on LinkedIn without qualified leads to show for it?
Get a free ad account audit — we'll show you exactly where your targeting or creative is leaking budget.
40+
B2B Accounts Managed
on LinkedIn Campaign Manager
31%
Avg. Lead Form Fill Rate
across managed campaigns
8+
States Served
clients managed remotely across India
8+
Years in Digital Marketing
including B2B & LinkedIn Ads
Common Questions
LinkedIn Ads FAQs
Straight answers to the questions we get asked most before starting a LinkedIn Ads engagement.
Why should a B2B business use LinkedIn Ads instead of Facebook Ads?
LinkedIn lets you target by job title, seniority, company size, and industry with far more precision than Facebook offers for professional audiences. For B2B products and services where the buyer is a specific decision-maker, that targeting precision usually outweighs LinkedIn's higher cost per click.
How much does LinkedIn advertising cost in India?
LinkedIn's average cost per click is meaningfully higher than Meta or Google, often several times more, because the platform prices for precise professional targeting rather than broad reach. We typically recommend starting with a budget that supports at least 300 to 500 clicks per month to gather usable optimization data.
What is the difference between Sponsored Content and Message Ads on LinkedIn?
Sponsored Content appears directly in a user's LinkedIn feed like a normal post, while Message Ads (formerly InMail) are delivered straight to a user's LinkedIn inbox. Sponsored Content works well for broader awareness and lead gen forms, while Message Ads suit more personalized, higher-intent outreach to a narrow target list.
Do LinkedIn Lead Gen Forms actually work?
LinkedIn Lead Gen Forms auto-fill a user's profile data, which typically produces a noticeably higher form completion rate than sending traffic to an external landing page, since the user never has to leave LinkedIn or type anything manually.
How do you target the right job titles on LinkedIn?
We build audiences using a combination of job title, function, seniority, industry, company size, and, where useful, LinkedIn's Matched Audiences to retarget website visitors or upload a target account list, then test which targeting combination produces the lowest cost per qualified lead.
Free LinkedIn Ads Audit
Find Out Where Your LinkedIn Budget Is Leaking
Share your LinkedIn ad account or website, and we'll send back a free audit within 24 hours.